Taiyuan FAB Cinema’s Concept:
At Taiyuan IF Center, FAB Cinema collaborated with Zhongshuge to create an innovative cinema experience, and we are invited to design this cross-brand project. Designing a cross-brand space is not simply about mixing the features of two brands together.
The designer integrated the cultural aspects of both brands together organically, using the humane sentiments of the bookstore to elevate the brand value of the entertainment space, at the same time maximizing both spaces’ social features to bring customers a different experience.
photography by : Feng Shao
On the fifth floor is the ticket office of the cinema, but also the reading hall for Zhongshuge. The concise outline of the bookshelf wall creates a ceremonial reception space, which also weakens the commercial atmosphere of the space. Wooden material with a metal cover creates an exquisite feeling. It provides a unique way for the audience to kill time before the movie.
In the lecture hall, bookshelves adopt a step-down design and create an abstract mountain shape, which helps achieve functions such as seats, stairs, and displays naturally. The space is not only able to host book-related events, but also is the perfect place for hosting various activities regarding movie culture.
photography by : Feng Shao
After the movie, audiences can grab a cup of hot drink in the café of Zhongshuge and have a chat about the movie they were enjoying. This is an exclusive after-party for movie fans. Inspired by the mountain’s surrounding local landscape, the designer used white triangular geometric shapes to create mountains and formed a cave filled with knowledge.
In the Children’s Area, the designer used movie-related elements such as a projector, video recorder, and film to create a fun little world, playfully highlighting the theme of the place. In the corridor leading to the cinema from the bookstore, the designer rearranged the arches in the 10 meters high space and formed a perspective with a strong visual impact.
The up and downstream traffic flow design cleverly separates the movie viewers from the book readers, preventing them from interfering with each other.
photography by : Feng Shao
Wood materials used in the project are all Level A fireproof, which not only highlights the aesthetics but also guarantees safety. The space’s fine texture combined with the overall warm tone creates a cultural accumulating atmosphere.
The design creates a positive flow for customers in different commercial spaces, activates a new business model for cinemas, and at the same time provides an upgrade of the “retail + entertainment” model for the renaissance of physical bookstores.
Project Info:
Architects: Xiang Li
Location: China
Interior Designers: X+LIVING
Area: 4600 m2
Project Year: 2021
Photographs: Feng Shao
Project Name: Taiyuan FAB Cinema
