Mad Architects Releases ‘Amazing Walk’ For Milan Design Week
Internationally acclaimed design media Interni has invited MAD Architects and Amazon to present their installation, “Amazing Walk,” at the Cortile della Farmacia courtyard of the University of Milan during Milan Design Week 2024. This collaboration promises to bring the captivating essence of “Amazing Walk” to life, enchanting visitors with its innovative design and artistic allure.
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The installation will be a focal point of the event, drawing attention from attendees and sparking conversations about the intersection of architecture, technology, and creativity. MAD Architects and Amazon are set to mesmerize audiences with their interpretation of “Amazing Walk,” offering a unique perspective on modern design and its potential to inspire awe and wonder. Be sure to take advantage of this extraordinary showcase as it unfolds in the heart of Milan, promising an unforgettable journey through the world of design.
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The “Amazing Walk” defies conventional distinctions between constructed and organic settings in a surreal manner. Comprising numerous triangular components, this structure reaches a height of 7.5 meters without relying on internal columns, mirroring the contours of mountains. Its design invites viewers to embark on a journey that blurs the boundaries between artificial and natural landscapes, offering a mesmerizing experience that challenges perceptions of space and form. With its innovative construction and captivating aesthetics, the “Amazing Walk” beckons visitors to explore the interplay between architecture and nature in a truly extraordinary way.
@ Mad Architects
The expansive layout of the “Amazing Walk” encourages discovery and creativity, providing visitors with opportunities to interact with one another and fully engage with the stunning environment. This inviting design beckons exploration and sparks the imagination, inviting guests to connect with their surroundings and embrace the wonder of the experience.
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The “Amazing Walk” installation is cloaked in a partially reflective, see-through covering that enables a visual link with the century-old courtyard while imparting protection. As evening descends, gentle lights and mist subtly soften the boundaries of materials, imparting an illusion that the “Amazing Walk” is weightless and ethereal, akin to floating in the night.
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Crafted from eco-friendly aluminum alloy and enveloped in a semi-permeable composite membrane, the “Amazing Walk” pavilion presents an array of visual spectacles depending on the lighting, showcasing distinctive reflections in daylight and under the cover of night.
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Several virtual reality applications enhance the “Amazing Walk,” providing an immersive experience that breathes life into its surreal elements, captivating visitors with depth and engagement.
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MAD Architects marks its seventh appearance at Milan Design Week, showcasing a series of notable installations, including “Boundless” (2016), “Heaven” (2018), “Freedom” (2021), and “Momentum” (2023).
Project Info:
Type: Installation
Materials: Aluminum alloy, Composite Membrane, , PVC Outer material
Size: 7.5 meters
Design team: Ma Yansong, Dang Qun, Yosuke Hayano, Andrea D’Antrassi, Giovanni Colombara, Alessandro Fisalli , Paolo Pirri, Gianluca Rovere, Luca Genualdo
Partners: Amazon.it, Interni
Lighting: Artemide
Structure: Maco Technology
Natural Fogt: Nephos
Composite Film: Giovanardi
Photographer: Moreno Maggi
Video: Amazon Photos
City: Milan
Country: Italy
