This Danish company known for their stunningly designed electronic gadgets, was founded in 1925. For any person, remotely interested in the consumer electronics field, or in interesting designs, Bang and Olufsen is a common name. It produces a distinctive and exclusive range of Televisions, usic systems, telephones, loudspeakers and other multimedia product which appeals to people all around the world. Their unique designing skills are breathtaking, especially because it seems to be standing out amongst the crowd, unashamedly. The design has been remarked to being many things – from classy yet luxurious to Scandanavian and simple. Their products look smart and neat, with a high degree of material consciousness. Their use of aluminium and wood in their products are characteristics that make B&O stand out. It is striking to look at, very functional and easy to use. This company’s exceptional designing, albeit is not for everyone. 
To someone, who is more interested in the audio output than the pretty object, B&O’s sound effects are brilliant. B&O doesn’t have a specific and recognizable sound (like Bose), however, it allows the user to select and adjust it based on their personal choice. B&O tries to ensure that the sounds produced by its speakers are as authentic as possible. Their devotion towards achieving good design and amazing sound quality has never wavered. This fastidious dedication is shown in how they design a product – where the designers and the engineers work together, to achieve this goal. This ingenious idea ensures that there aren’t any compromises to bring out an outstanding product. 
One of the B&O Products – the BeoSound Moment, is a proof of this company trying to think of its clients while designing its products. This product finds song genres by ambient colour, and ties up more radically novel songs together when tapped far away from its centre. Designed as a player that feels more natural in a home, this gadget is more about functionality and user-friendliness than looking like a tech gizmo. The smallest product yet by B&O, the BeoLab 17 is an curiously shaped speaker – based on an off centered triangle – which can be placed anywhere, and on any side. An added advantage is the fact that the sound from this small speaker, sounds good at any angle. 
The BeoLab 19, on the other hand is a rock-solid sub-woofer. A sub-woofer, is generally a product that people hide behind a cabinet, because of its lack of an aesthetic appeal. The BeoLab 19, however, is something that people would want to showcase in their room. Considering that it is a dodecahedron, of solid aluminium, that looks like a mini jet engine, (having 2 custom-made 8” drivers), the vibrations from it, are pretty minimum. A brand by B&O, called the B&O PLAY, delivers simple to use, stand alone products which are portable and give a high-quality experience. B&O Products are aimed towards luxury, proof of it being the audio systems in cars. Audi provides an advanced Bang and Olufsen sound system in numerous models of theirs. In addition to that, B&O audio systems are also available in few models of Aston Martin, BMW and Mercedes-Benz. However, this company has also released a range of products that are affordable – which has also done extremely well. B&O products push the present boundaries of designing and of audio products, with the company challenging itself to bring forth gadgets that are outstanding and revolutionary. 
By Aishwarya Pai
