Designed by PT Envirotec Indonesia, HDI Hive is an iconic renovated office building located in the heart of Jakarta. The creative outcome is the result of collaboration between designer and the internationally renowned multi-leveling marketing company, HDI, focusing on “Bee” health products.
Courtesy Of Guo Jie from Beton Brut, Singapore
Constructed on 2200 sqm land area, the existing building consists of 9 stories commercial spaces and 2½ basement floors. The challenge for this project was to find a practical solution to transform an existing building to reflect the true spirit and image of HDI.
Creating an identity for the brand has inevitably become the main focus of the design process. The initial approach was to familiarise the company’s values along with a study of the proportion, the architectural & structural integrity of the existing building.
Courtesy Of Guo Jie from Beton Brut, Singapore
Taking inspirations from bees’ communal strength, a new typology based on the “mathematics” of hexagonal shapes were developed. It led to the formulation of the architectural facade, interior, and visual communication design, translated to brand collaterals. The deconstructed hexagons further epitomize the spirit of HDI and the essence of the brand.
Courtesy Of Guo Jie from Beton Brut, Singapore
The new integrated hexagonal components were conceived as a skin to the entire building facade with highlights of brand colors “grey, white, and red”. A combination of perforated aluminum panels and profiled aluminum composite panels complete with a crafted joint and integrated lighting were developed and attached to the existing structure. The selection of materials was based on a consideration of cost efficiency and ease of installation with least disturbance to existing tenants.
The relation between inside and outside is enhanced with constant view of the skin, diffusing harsh tropical sun. Nightime, HDI Hive becomes alive radiantly by a rhythm of spearheaded light forms.
Courtesy Of Guo Jie from Beton Brut, Singapore
Project Info:
Architects: PT Envirotec Indonesia
Location: Menteng, Central Jakarta City, Jakarta, Indonesia
Lead Architects: PT Envirotec Indonesia
Area: 1033.0 m2
Project Year: 2016
Photographs: Guo Jie from Beton Brut, Singapore
Project Name: HDI Hive Menteng
