The Shanghai Industrial Pavilion hosts some of the most renown international events every year and is composed of various multifunctional and flexible spaces.
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A popular destination for people of all kinds, the expo is the perfect opportunity to parade the technological advances of a region through design. UnSangDong Architects’ new Korean Corporate Pavilion design strives to do just this: to show off the innovation and progress of a country that had been lagging in terms of technological advacement since the Korean War through the chosen subject of green city and green life.
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Not only that, but the new structure will help to promote burgeoning relations between Korea and China while demonstrating Korea’s competitive strengths in the high-tech market.
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The concept is centered around combining natural and synthetic elements. Branching from this idea, UnSangDong Architects created a phrase that would characterize the entire building: Green-Imagination, the idea that you can utilize the unrestrained potential of nature in order to make an imagination realized.
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In saying this, the design concept also helps to address growing global concerns having to do with global warming and the depletion of natural resources; these concerns are answered through the pavilion by showing how an introspective study of nature can help to resolve the disconnection between the technological and natural.
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This symbiosis of the human and tech is shown in their design with the undulating landscape of the ceiling structure with the applied LED lighting “digital skin” demonstrating how a natural element can be designed well while utilizing new sustainable materials.
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