Scott Bendall the co-founder and creative director of “La Boca” have designed numerous projects and posters that are now featured on many artists’ works as well as other key events. One of their artworks have become Bombay Bicycle Club’s newest album cover and another the poster for the 2014 British Academy Awards.
La Boca’s works are emphasized with such vibrant contrasting bold colors that are presented with a psychedelic vibe that automatically places you within a historical time frame. It uses symmetrical, geometrical, repetitive patterns and illustration techniques of the ” Art Deco” period.
Scott Bendall also states in an interview with designboom that the difference between illustration and art; “our illustration work is always created with an audience in mind. It’s designed to connect with someone and express something to them, in most of the projects we undertake, la Boca doesn’t matter at all, we’re not important.
I see art as being a much more personal endeavor. The work is more self-expressive, and the artist themselves are key to the work”. Seen throughout their work are rich examples and values of how to engage viewers as well as enhance their overall experience through subliminal graphic illustration.
By Amal Dirie