The new red bull HQ in Amsterdam is definitely a creative project. It is also a re-genitive one, as it takes an old heritage shipbuilding factory and turns it into a contemporary, fun space. Jean Pelland, lead design Architect, and Senior Partner at Sid Lee Architecture said that to design the inner space, we aimed at retrieving Red Bull’s philosophy, dividing spaces according to their use and spirit, to suggest the idea of the two opposed and complementary hemispheres of the human mind, reason versus intuition, arts versus the industry, dark versus light, the rise of the angel versus the mention of the beast.
PHOTOGRAPHY BY © Ewout Huibers
