Designed by brg3s Architects, Union Avenue is dominated by retail developments with asphalt parking areas separating Renasant Bank facades from the street. The design challenges this trend by bringing the building forward interrupting the ubiquitous line of parked automobiles. This urban design approach provides enhanced visibility for the retail center’s tenants and provides pedestrian amenities along with a typically car-centric corridor. Vehicular parking is provided on the north side of the building where primary entrances to each tenant are located.
photography by © Chad Mellon
With the migration of many smaller services easily offered via a web or mobile app, the physical bank storefront has shifted to a more personal range of priorities. The interior has been designed as multi-purpose space in order to service a variety of needs, ranging from digital banking to personal financial advice from a universal banker. Universal bankers are expected to walk their clients through every step of the process which aids in stronger customer relationships.
photography by © Chad Mellon
With the changing face of the banking process, we also developed a daily client relations strategy for universal bankers to employ. Bankers can have three steps through which to lead their clients: Engaging, Transacting, and Consulting. In the Engage process, the Universal banker is expected to greet clients, triage their needs and provide an interactive waiting experience. For the Transact step, the banker is able to assist the client with typical banking needs such as checking accounts, making deposits, etc. And finally, in the Consult phase, the banker can assist the client with more personal services like opening or closing accounts or be taking out a loan. The universal banker having the ability to act on all of these steps is crucial to the banker/client relationship. The client should only need to deal with a single person who can understand the entire context of their needs and not be passed around from person to person.
photography by © Chad Mellon
Project Info:
Architects: brg3s Architects
Location: 2046 Union Ave, Memphis, TN 38104, United States
Project Principal/Lead Designer: Jason Jackson
Interior Designer: Christine Wass
Area: 7500.0 ft2
Project Year: 2018
Photographs: Chad Mellon
Manufacturers: Hunter Douglas US, Tnemec Company, Patcraft
Project Name: Renasant Bank – Shell + Interiors
