The Preserve South Beach’s Design Concept:

The Preserve South Beach makes history as the Miami’s first-ever Class A headquarters building and its first new corporate office building in more than 20 years. Paying homage to Miami Beach’s rich architectural history, the new hub bridges past and present by incorporating elements of the city’s signature Art Deco style with a modern glass window facade.

© Connie Zhou

It marries the company’s hospitality roots with its home base’s heritage using a palette of natural elements and expressed stucco floor plates, seamlessly interlacing the landscape into its design. The result is an innovative and uniquely Miami headquarters at 2340 Collins Ave. that is launching its neighborhood’s evolution from a resort town to a successful mixed-use community. Lush landscaping and water features are built into every paseo and key tenant intersection, effectively extending the workplace outside, reducing stress, and enabling tenants to work and collaborate freely.

Project Info:

• Architects: Gensler
• Country: Miami Beach, United States
• Area: 235000 ft²
• Year: 2022
• Photographs: Connie Zhou